Whole World Water Campaign

WHOLE WORLD Water (wholeworldwater.co)
IS A HOSPITALITY AND TOURISM CAMPAIGN THAT ADDRESSES THE FACT THAT NEARLY 1 BILLION PEOPLE DO NOT HAVE ACCESS TO CLEAN AND SAFE DRINKING WATER.

We estimate that with scale we, as an industry, can contribute $1 billion dollars per year to alleviate this global issue.
But, this is much more than a fund raising initiative. It is a revolutionary, creative way of thinking, a new way to do business and a replicable model designed to combat environmental, health and economic issues. It will deliver huge, radical, positive change while driving a more robust bottom line. It’s simple, easy to implement, measurable and bankable.
Most importantly, it will be the first time that a single industry has united on a non-competitive platform, taken action and eradicated a major global issue.

http://wholeworldwater.co/WholeWorldWater_Overview.pdf

http://www.youtube.com/watch?v=Q8W2dV1dSws#t=40

http://www.youtube.com/watch?v=Zti9oJq7jZc